Useful Tips for Floral Ecommerce Businesses from Murali Nethi, Founder of SnapBlooms

Murali Nethi is the Founder and CEO of Hana Software and SnapBlooms, which is a flower delivery marketplace, and one of the top ecommerce and digital marketing solutions in the floral industry. With 24+ years of experience in enterprise architecture and IT, he created this digital florist marketplace to help florists directly sell to their customers. The platform disrupted the $5 billion retail floral industry by eliminating order gatherers and middlemen.