Jay Baer: Why most content fail and what to do about it
Publishing Rebel - A podcast by Malene Bendtsen
In this episode, Jay Baer shares the types shows you need to attract, engage, and convert audiences into excited customers. Author of 6 marketing books, a sought-after speaker, and the host of the popular Social Pros podcast, the Talk Triggers Video Show, and the Standing Ovation podcast - Jay is one of America’s top marketing and online customer service consultants.
In this episode
- The backstory of a speakers source of inspiration
- The fallacy of content marketing
- Perspiration over inspiration
- The 3 shows any social media plan should contain
- How to be smart about your binge-worthy content
- What happens when you sunset a popular show
- When to STOP creating content
- The kind to post every day and the kind NOT to
- Customers expectations for customer service
- How to use the right call-to-action for the right content
- Why most people are bad content marketers
- Covid-19's fundamental impact on customer relationships
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