Attribution Revolution! Google Analytics 4 Lets You Change Attribution Models for All Reports

This week on Marketing O'Clock, we have to give Google Ads *credit*, their new promotion might convince us to stay on as Google Partners. Plus, Google Analytics 4 now lets you change your default attribution model and Microsoft Advertising is making improvements to shopping campaign reporting.    ---------------------------------------------------------------------------------------------------------------------------  Intro - 00:00  📰 Main News -     You Can Now Change Your Google Analytics Attribution Model - 8:27  Google Partners Program Updates - 12:47  Microsoft Advertising Shopping Enhancements - 17:54     🔥 Take of the Week - Julie Bacchini  18:14    🔎 ICYMI - Chris Ridley -22:36  ⚡️ Lightning Round ⚡️   Paid - 26:27 Organic 39:36 Social - 50:08  ⚙️ Working Hard, or Hardly Working? - 56:46  🛠 Cool Tool - 59:14  🧠 Must Read Marketing Article of the Week - 59:52  🎉  Shootin’ the Heck - 1:02:43 ---------------------------------------------------------------------------------------------------------------------------  #digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo