E002: Creative Testing, Content Creation and Ad Performance Analysis

00:00 Introduction 08:47 Content Creation and Collaboration 26:15 Cadence of Creative Ideation and Review Meetings 29:30 Balancing Net New Concepts and Iterations 29:59 Exploring New Personas and Concepts 32:06 Understanding Customer Insights for Creative Ideation 34:37 Finding Inspiration from Other Brands 51:55 Balancing Performance and Brand Alignment 59:23 Perception of Ads and Naming Conventions 1:04:57 Importance of Naming Conventions for Data Analysis 01:07:52 Organizing Tests and Categorizing Hooks 01:09:05 Budget Allocation and Testing Methodologies 01:14:51 Testing Approaches and Scaling Strategies 01:20:01 CBO and ABO Campaigns for Testing and Scaling 01:23:48 Considerations for Budget Allocation and Fluctuations 01:26:11 Testing Approaches and Budget Allocation Operators Exclusive Slack: ⁠https://join.slack.com/t/9operators/s...⁠ Powered by: Motion. ⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠ Aftersell. ⁠https://www.aftersell.com/⁠ Richpanel. ⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc⁠ Haus. http://Haus.io/operators