E009: Ashton Wall: Putting Influencer Marketing At The Core of your Marketing Stack

This week the Marketing Operators are joined by marketing expert, Ashton Wall. Ashton has experience working in house for some incredibly successful DTC brands, including ColourPop and Kylie Cosmetics. Ashton is now the co-founder of GateMaker Community and is here to share her tips, hot takes and expertise on marketing strategy, working with influencers, earned media value (EMV) and much more! 00:00 Introduction 03:03 Seeding vs. Gifting: Influencer Engagement Strategies 08:27 Earned Media Value (EMV) and Its Impact on Influencer Campaigns 14:43 Product Launch Strategies: Teasing, Seeding, and Influencer Content 37:04 The Dynamics of Influencer Marketing 57:59 Navigating the Brand vs. Growth Debate 01:05:33 Leveraging Flagship Partnerships Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠ Powered by: Motion.⁠⁠⁠ https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Aftersell.⁠⁠⁠ https://www.aftersell.com/⁠⁠⁠ Richpanel.⁠⁠⁠ ⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc⁠ Haus. http://Haus.io/operators