E014: YouTube Deep Dive: Ads, Organic Growth, Partnerships & More

00:00 Introduction 11:55 YouTube Ads in Media Mix and Account Management 21:52 Ad Formats and Viewer Behavior on YouTube 26:27 Challenges of Measuring YouTube Ad Effectiveness 28:50 Using AI-Powered Marketing Mix Models for Optimization 30:20 Challenges and Strategies for Measuring YouTube Attribution 32:14 Approaches to YouTube Advertising: Targeting, Optimization, and Creative Testing 36:32 The Benefits of Organic YouTube Content 44:24 The Value of Organic Views and the Potential for Virality 53:26 Distribution of YouTube Content: Email Campaigns, Organic Social Posts, and Paid Media 01:01:07 YouTube Partnerships and Sponsorships 01:02:00 The Value and Brand Building Opportunity of YouTube Partnerships 01:03:25 Measuring the Long-Term Impact of YouTube Videos 01:04:22 Setting CPM Rates for YouTube Partnerships 01:08:03 The Influence of the Creator Economy Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠ Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ http://prescient-ai.io/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9