E022: Q4 planning - How we're strategizing for Black Friday, Cyber Monday and the Holidays

This week we’re discussing how we’re planning and strategizing for Q4. We reflect on last year’s performance, what we’re iterating on, where we’re at in the planning process and how we’re preparing for the biggest time of the year. 00:00 Introduction 02:00 Building a Loyal Audience and Reflecting on Opportunities 07:10 The Importance of Taking Initiative and Showing Growth 13:46 Revenue Concentration in the Holiday Season 18:14 Creating Value and Exclusivity in Holiday Promotions 22:22 Product Launches and Kits for the Holiday Season 29:45 Consideration Period and Planning for Q4 33:26 Setting Revenue Targets and Understanding Marketing Channels 40:21 Flexibility and Innovation in Messaging and Offers 42:30 Inventory Management and Cash Flow Considerations 45:39 Measuring Incremental Impact of Marketing Spend 53:15 The Importance of a Well-Defined Plan and Continuous Optimization Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠ Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/