E042: Our 2025 DTC Predictions Review

In this episode, Cody and Connor dive into the hottest DTC predictions for 2025, discussing everything from the rise and fall of AppLovin to the transformative impact of AI on customer experience and ad creative. They share their thoughts on outsourcing and the shift to global teams, the evolution and consolidation of SaaS tools, strategies for scaling with operational leverage in today’s competitive market and more. If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6 00:00 Introduction 04:08 AppLovin's Future in Advertising 09:56 Google's Advertising Landscape 18:57 The Impact of AI on Consumer Brands 27:48 Creative Strategies and Tools for 2025 35:15 YouTube Strategies and Incrementality 40:14 E-commerce Labor Market Trends 42:38 Outsourcing and Operational Leverage 45:32 Simplifying Business Models for Efficiency 48:41 Upper Funnel Measurement Innovations 50:17 SaaS Consolidation and Cost Management 53:22 The Future of Omnichannel Commerce 01:06:47 Predictions for 2025 and Beyond Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Northbeam. https://www.northbeam.io/ Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/