Big Swings and Little Tweaks: Getting the Ecommerce Balance Right — Brian Massey | Tips and Tools to Optimize Your Online Sales Process, Misconceptions about Conversion Rate Optimization, How to Analy
Ecommerce Coffee Break - Helping You Become A Smarter Online Seller - A podcast by Master ecommerce and marketing with insights on tech, AI, and entrepreneurship.
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In this podcast episode, we discuss how to customize your online store outside the capabilities of the ecommerce platform. Our featured guest on the show is Brian Massey, founder of Conversionsciences.com and author of the book "Your Customer Creation Equation"Topics discussed in this episode:What the five major factors for conversion rate optimization in ecommerce areThe importance of data and analytics in improving an ecommerce business's performanceWhat are some misconceptions about ...
