Build the perfect customer journey | #216 Amanda Elam

In this podcast episode we discuss how to build the perfect customer journey. Special guest on the show is Amanda Elam, Chief Marketing Officer of Bloomreach.com. On the Show Today, You’ll Learn: What defines a personalized customer journey and its importance?How can marketers tailor experiences to individual customer needs?Which integrations and data sources can enhance marketing efforts?How can marketers optimize cross-channel campaigns for better results?What insights can marketers gain f...