Digital Ecommerce Metrics Explained | Fran Quilty, Understanding KPI's, Benchmarks, And Decision Intelligence, Brand's Key Metrics Against Industry Benchmarks, Challenges In Ecommerce Analytics, Decis

Ecommerce Coffee Break – Master Marketing & Online Sales - A podcast by Claus Lauter

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In this podcast episode, we delve into evaluating a brand's key metrics against industry benchmarks. You'll discover how to better use KPIs, Benchmarks, and Decision Intelligence. Our featured guest on the show is Fran Quilty, CEO and co-founder of Conjura.com. Topics discussed in this episode: What significance analytics has in the evolving digital landscapeHow analytics play a pivotal role in overcoming challenges in ecommerceHow the essence of Key Performance Indicators (KPIs) and benchma...