Drive sales on Shopify without discounts | #084 Andrew Forman
Ecommerce Coffee Break - Helping You Become A Smarter Online Seller - A podcast by Master ecommerce and marketing with insights on tech, AI, and entrepreneurship.
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This episode features Andrew Forman, Co-Founder and CEO of Givz.com, a donation incentives solution for Shopify. We talk about why donations are a better option than discounts and how Shopify can merchants drive sales without discounts while reaching an increasingly socially-aware demographic.On the Show Today You’ll Learn:Why discounts are so problematic for the long-term profitability of a business.Why discounts attract the wrong kind of customers.Why discounts grade the value of your brand...
