From Stranger to Customers. How to Create a Customer Journey That Makes Them Buy — Amanda Elam | Expert Insights on Personalizing Experiences, Turning Strangers into Fans, Unlocking Growth Strategies
Grow Your Store - The Ecommerce Coffee Break, a Podcast for Shopify Sellers and DTC Brands - A podcast by Become a smarter Shopify store owner. We talk ecommerce, digital marketing, technology, and entrepreneurship. Perfect for everyone who sells online.
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This episode dives deep into building the perfect customer journey and tailoring experiences to individual needs. Learn how to turn strangers into raving fans. Our featured guest on the show is Amanda Elam, Chief Marketing Officer of Bloomreach.com.Topics discussed in this episode:What obstacles do you see in merging different data for a full customer profileHow important is aligning brand perception with data-driven customer profilesWhich data points are most valuable for tailoring the onlin...
