How To Grow Your Business With Returning Customers | #274 Fiona Stevens

Ecommerce Coffee Break - Helping You Become A Smarter Online Seller - A podcast by Build and grow your online store with expert insights on ecommerce, marketing, tech, and entrepreneurship.

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In this podcast episode, we discuss strategies on how to increase the number of returning customers, boost customer lifetime value, and decrease churn rates. Our featured guest on the show is Fiona Stevens, Director of Marketing at LoyaltyLion.com.Topics discussed in this episode:What common mistakes businesses make when it comes to retaining customersHow to identify at-risk customers before they churnWhat are adverse effects of excessive discountingHow to utilize loyalty points and rewards t...