Open Rates are Dead! Email Marketing is changing | #023 Claus Lauter
Ecommerce Coffee Break - Helping You Become A Smarter Online Seller - A podcast by Master ecommerce and marketing with insights on tech, AI, and entrepreneurship.
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In this episode of the Ecommerce Coffee Break, I talk about the coming changes to email marketing due to the iOS 15 Mail Privacy Protection updates.Apple's iOS 15 update removes the open rate metric from email marketing, which will fundamentally change how email marketing is done. The old ways of doing things need to be unlearned. In its push for privacy, which started with its iOS 14.5 app tracking update, Apple’s upcoming iOS 15 update will introduce Mail Privacy Protection, which will make...
