Personalization Is Not An All Or Nothing Exercise — Mark Dodgson | The Power of Personalized Marketing, Leveraging Data in Ecommerce, Large-Scale Personalization Strategies, Content Creation Strategie
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In this podcast episode, we share insights on how to do personalization the right way and why personalization is not an all-or-nothing exercise. Our featured guest on the show is Mark Dodgson, Chief Experience Officer (CXO) and Co-founder of Relevant Bits.Topics discussed in this episode:How can personalization benefit ecommerce businessesWhat are the key factors affected by personalizationHow ecommerce businesses can collect data to build customer profiles for effective personalizationWhat t...
