The Data-driven Way To Win Customers' Hearts — Neil Hoyne | Examples of Using AI to Engage Customers, How to Build a Business Around Long-term Customer Relationships, How to Use Data to Understand Cus
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From the archive: In this episode, we discuss the data-driven way to win customers' hearts. Our featured guest on the show is Neil Hoyne, best-selling author of the book "Converted" and Chief Strategist at Google.Topics discussed in this episode:How to view data as a language guiding customer interactionsThe importance of personalization in customer engagementWhy trust in data usage is needed for strong consumer-business relationshipsHow to prioritize customer-centric strategies over tech tre...
