Why Retention is the new Acquisition | #163 Danielle Butera
Ecommerce Coffee Break - Helping You Become A Smarter Online Seller - A podcast by Master ecommerce and marketing with insights on tech, AI, and entrepreneurship.
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In this episode of the Ecommerce Coffee Break Podcast, I chat with Danielle Butera of yotpo.com, about the latest business trend: Retention as the new Acquisition. We dive deep into the reasons why focusing on customer retention is becoming increasingly important for ecommerce businesses.On the Show Today You’ll Learn:What is retentionWhy is retention the new acquisitionHow to keep a customerHow to bring a customer back to your storeHow does SMS marketing improve customer retentionLinks &...
