Erin Balsa’s Content Sweet Spot Framework (Haus of Bold, Predictive Index)

Some people think that Thought Leadership Content and SEO Content is like oil and water—they don’t mix.The reality is far from the truth!Erin Balsa, founder of Haus of Bold and former marketing director at The Predictive Index, discusses why the best thought leadership content helps your content rank higher on the search results page:People often differentiate thought leadership and SEO into two buckets. It's a myth that you can't accomplish thought leadership and SEO within one article or holistic content strategy. You can create thought leadership content that also rank for keywords on the search results page.To help you build thought leadership content that ranks on the search results page, Erin Balsa created The Content Sweet Spot Framework.In this Marketing Powerups episode, you’ll learn:What is “thought leadership”?Why great thought leadership content is great for SEO.The 4-element Content Sweet Spot Framework.How Erin transitioned from an in-house marketer to a business owner.🏆 Free powerups cheatsheetDownload a free powerups cheatsheet that you can fill in and apply Erin Balsa's content sweet spot framework to your business right away: https://marketingpowerups.com/podcast/erin-balsa-content-sweet-spot/