Jason Bradwell's A2E Prioritization Framework for Marketing

You get an IDEA. You get an IDEA. Everyone gets a marketing IDEA! The problem is that ideas are a dime in a dozen. There are A LOT of ideas out there.With limited time, budget, and resources, what should your marketing team focus on?That’s where prioritization frameworks like Jason Bradwell’s A2E come in."The A2E framework is a document that's designed to help marketing teams evaluate the value of an idea, help give them focus, and to set context for reviewers and other stakeholders within the organization. Today, Jason Bradwell shares the five pillars of his A2E framework to help you evaluate marketing ideas.In this Marketing Powerups episode, you’ll learn:The importance of getting company-wide alignment for marketing.The 5 pillars of the A2E framework.A real-world of Jason’s framework in action.How starting a podcast has accelerated Jason’s career.