The JTBD Framework That 10X’d a Bootstrapped Startup in 2 Years | Asia Orangio (DemandMaven, Hull, Terminus)

On the surface level, the Jobs-to-be-Done is a simple framework to understand. People “hire” products to help them accomplish a “job” in their life.For example, you might be "hiring" Marketing Powerups to learn marketing frameworks to help your campaigns stand out.Understanding what your customers are hiring your product to do can help you educate people better on how your product can help them better than your competitors.That’s exactly what Asia Orangio, CEO of Demand Maven, did for one of her clients. With her team’s help, they grew their revenue by 10X in 2 years!In this Marketing Powerups episode, you’ll learn:How marketers can use the JTBD framework to improve their marketing.A real-world example of how Asia used the JTBD framework with one of her clients.How to avoid chasing the shiny new marketing trend.How to build more confidence as a marketer.💪 The sponsorI want to thank the sponsor of this episode, 42/Agency.When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.