How to go Omnichannel With Your Content in Under 30 Minutes | Ep. #1241

Marketing School - Digital Marketing and Online Marketing Tips - A podcast by iHeartPodcasts

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Business

In episode #1241, we discuss how you can share to various channels in less than 30 minutes! Sprouting your content means that you make new pieces from an existing “seed” piece, therefore saving a great deal of time and money. Tune in to hear which tool we use to quickly publish your content on various platforms! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Go Omnichannel With Your Content in Under 30 Minutes. 
  • [00:32] What we mean by “omnichannel” and the different types of content and platforms.
  • [01:17] The misconception around Google penalizing for duplicate content. 
  • [02:00] Keeping in mind that people’s attention spans are very short nowadays. 
  • [02:29] The simple process we follow to spout our content from a “seed” piece.  
  • [03:32] How one piece of content can become 70 pieces of content. 
  • [04:19] Using a tool like IFTTT to connect your content to various platforms.  
  • [05:14] Making your content native so that it is appropriate for the specific channel. 
  • [06:35] Sometimes basic posts work the best. 
  • [06:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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