Brand & Revenue Marketing: A Delicate Balance

Marketing leaders have long struggled with the seemingly conflicting demands of building brand and driving revenue. In this episode of Marketing Spark, Steve Watt [https://www.linkedin.com/in/stevewatt/], V.P, Marketing with Grapevine6 [https://www.grapevine6.com/], talks about the importance of branding, messaging, and positioning as important foundational elements that underpin marketing and sales success.  A highlight of the conversation was how content such as eBooks, case studies, and Webinars should be un-gated (no email addresses required) to drive distribution as widely as possible. For more about Steve and this Marketing Spark episode, check out the show notes [https://www.markevans.ca/2020/06/19/podcast-steve-watt/].