Email Marketing May Not be Sexy But it Works: Ashley Guttuso

In some respects, newsletters are the Rodney Dangerfield of the digital marketing world; they get no respect. They're widely used by B2B companies to engage and convert customers but they're not seen as sexy.  To get some insight into the world of newsletters, I saw down with Ashley Guttuso [[email protected]], Director of Marketing at Simple Focus Software and the author of the Opt-in Weekly newsletter.  We talked about: - Best practices and mistakes to avoid - HubSpot's acquisition of The Hustle - How and when to use curated content within newsletters.