How to be a One-Person B2B SaaS Marketing Department

Marketing is hard. It's even more challenging when you're the lone marketer. You need to strategize, coordinate, tactically execute, and organize.  In other words, you have to be a multi-task player. On the Marketing Spark podcast, Nancy Kwan [https://www.linkedin.com/in/nancymykwan/] talks about life as a solo marketer. One of her biggest pieces of advice: "Don't become a yes person. Be comfortable saying no." Nancy says that solo marketers need to be strategic and ask tough questions before committing to anything.