How to Hire a B2B Saas Marketing Leader

Hiring a marketing leader is not just about someone's skills and experience but creating a partnership between the CEO and the head of marketing. Avoma [https://www.avoma.com/] CEO Aditya Kothadiya [https://www.linkedin.com/in/adityakothadiya/] provides first-hand insight into the process that he recently took to hire a director of marketing. Aditya says one of the keys to success is hiring the right person based on a company's growth stage.  Once a marketing leader comes on board, Aditya said it is important to align around expectations and goals so the rules of engagement are established.