How well do you know your customers: Mike Birt

Marketers will tell you the importance of really knowing their customers but how many marketers actually understand their customers inside out? Long-time marketer Mike Birt talks about the differnet approaches that marketers can take to gain customer insight. In this episode of Marketing Spark, we talk about the importance of rewarding and nurturing customers rather than simply focusing on customer acquisition. And Mike offers some suggestions on how to identify customer intentions and signals.