Marketing to Customers AFTER They Become Customers: Linda Komisak

Marketers love chasing, engaging, and nurturing prospects. Marketers love MQLs and revelling in sexy metrics how about well they are performing. But once a prospect turns into a customer, marketers move on to the next shiny prospect. A customer becomes the responsibility of customer success or customer service. Linda Komisak [https://www.linkedin.com/in/linda-komisak-bb20027/], CEO of Upturn Consultants, believes this is the wrong approach. Not marketing to customers, she says, means you're: - not making enough of an effort to keep them happy and loyal - not educating to get more value from your product - not creating opportunities to expand their business with you. In this Marketing Spark podcast, Linda talks about how marketing to customers matters and why "trusted advisors" play a key role in making sure customers are served properly.