Sketchnotes: Marketing with a Creative Twist

In a fast-moving marketing landscape, it's a challenge to break through and attract the spotlight. Kacy Maxwell [https://www.linkedin.com/in/maxwellkacy/]is taking a different and effective approach with a concept called sketchnotes that combines notetaking, doodling, and drawing. It's a user-friendly and quick way to communicate ideas at a time when multi-tasking people scan rather than read. In this episode of Marketing Spark, Kacy and I talked about: - Why he embraced sketchnotes - How B2B companies can embrace brand storytelling - The marketing outlook for 2022 - Gated content - His annual solitude trips.