Ep. 109: Where And How To Place Retargeting Ads

In this episode, I talk about where and how to place retargeting ads and why they're so important to you strategy. We discuss: -What the retargeting phase is -Mapping out your strategy -Based on actions your customers take, there's an opportunity for a retargeting ad -Making a visual to see it all mapped out -Remember episode 107? Funnels and email nurture series play a very important role. -Retargeting ads aren't meant to annoy people, they're meant to remind! Think of it as you helping them, and you're staying on top of mind. -Making your adspend go further, and making your lead feel nurtured.