Ep. 122: Ethical Scarcity

In this episode, I talk about scarcity. Scarcity is an online marketing tactic not having enough supply to meet the demand.  We discuss:  -Fake scarcity and why it damages your relationship with customers -How to leverage scarcity in a way that is ethical and in a way that you can follow through with.  -How to market your product or service ethically.  -The difference between perceived value and real value. -Why it may be better to get no sales and create an ethical scarcity tactic.