Ep. 125: You Can Be An Expert

In this episode, I talk about how you can be an expert in your zone of genius, and why it's so important to your branding. We discuss: -Giving value and giving it freely so that your audience sees that you really know your stuff. -Presenting value in an authentic way -What makes you stand out? -What makes a person an expert? -Staying out of the mindset of "oh I'm not as good as..."