294: The Future of Sports Marketing with Learfield’s Jennifer Davis

Jennifer Davis is the Chief Marketing and Communications Officer at Learfield, which has been around for over 50 years. Learfield works with intercollegiate athletics of the U.S. They offer licensing, multimedia sponsorship management, publishing, audio digital, and social media, data analytics, ticketing, tickets, sales, professional concessions, expertise, branding, and campus-wide business and sponsorship development, as well as venue technology systems for many of the college athletic programs in the United States and the greater ecosystem.In this episode, Alan and Jennifer discuss college sports and the big business behind them. They also talk about Jennifer's role transition through the pandemic and how she wrote a book called Well-Made Decisions during that transition.Listen to find out more about why marketers should spend more energy on the decisions they make and how sports marketing plays into the future.In this episode, you'll learn:Spend more energy on making decisionsHow marketers can partner with sports organizationsThe opportunity for growth within sports marketingKey Highlights[02:20] About Jennifer's book[04:04] Where Jennifer got her start[05:45] What is Learfield?[08:33] The first 100 days of onboarding[11:44] Current trends in college sports[18:51] What are collegiate e-sports?[23:54] The growth of B2B brands in sports marketing[28:44] How athletes are able to market themselves[34:54] An experience that defines Jennifer, makes her who she is[39:14] Jennifer's advice to her younger self[41:43] What marketers should be learning more about[44:12] The brands and organizations Jennifer follows[45:48] The biggest threat and opportunity for marketersResources Mentioned:Jennifer DavisLearfieldWell Made Decisions: Pro Tips for Finishing the Decisions You Start, by Jennifer DavisIntercollegiate Fan Report (press release)Intercollegiate Fan Report (report)LevelNext – The College Esports LeagueAllstate's Sponsorship ProgramNCAA adopts iterim name, image and likeness policyCLC, a division of Learfield, and OneTeam partner to offer student athletes an opt-in program to participate in licensing programs Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.