343: Being a Data-Driven Agile Leader with Stacey Pool, CMO at Noodles & Co.

As a world traveler who loves to learn, Stacey Pool embodies the “growth mindset”. With over twenty years of experience in consumer marketing, she has held a variety of leadership roles across multiple industries and has a strong track record of utilizing guest insights to deliver strong business results.  In this episode, Alan and Stacey discuss the brand refresh she is leading at Noodles & Co. with digital initiatives and data components. Stacy knows it is people that fuel it all and has learned that being a balanced leader requires you to be able to adjust quickly to changing needs. In this episode, you'll learn: The importance of broadening your skill set and being an agile leaderThe way digital and physical engagement intersect How Noodles & Co. is using data to improve both the guest experience and profit margins Key Highlights [03:45] Dow did Stacy end up as CMO at Noodles & Co.[07:00] How lateral moves helped Stacy in her current executive roles[09:00] The importance of agility and cross-training in leadership [10:45] What Stacy learned from her transition to the food industry[13:20] Noodles & Co. overview and differentiators [15:20] The new brand positioning Stacy brought to the company[18:25] The 100-day action plan and how it had to be adjusted[21:00] How Noodles & Co. is approaching the digital transformation [24:00] The data world Noodles is trying to build [26:50] How data storage and usage have evolved[28:25] How Stacy approaches the people side of the business[32:10] The two experiences that shaped who Stacy is as a person[33:50] Why people should give themselves more grace [35:15] The importance of CDP’s for marketers [37:22] The work Stacy is doing with Community First and other brands to watch [40:15] The threat of the unknown and the need to pivot quicklyResources Mentioned: Stacey Pool Noodles & Co. Brand Refresh and positioning – Uncommon Goodness Digital efforts CDP – customer data platform Community First Foundation in Colorado where Stacey is on the board Brands mentioned: Wingstop, Raising Cane’s, Shake Shack, Cava, Kiwi Crate subscription service, Athleta   Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.