Creating Scalable Content with Camille Ricketts, Head of Marketing at Notion

"Content only succeeds when it is helpful or resonates emotionally." That is the central thesis of Camille Ricketts' content strategy. Camille is the Head of Marketing at Marketing at Notion. She helped revolutionize content marketing in the VC industry with her work at First Round Capital. On this episode, Camille talks about what it takes to create and scale a great content marketing strategy. She also talks about her start in marketing, work styles, marketing leadership, and much more.   Links Full Notes & Quotes: http://bit.ly/32TeI1x Camille’s Twitter: twitter.com/camillericketts Camille’s Linkedin: linkedin.com/in/camillericketts/ Notion’s Homepage: Notion.so   5 Key Takeaways - Content is the most scalable way to communicate your brand's values and objectives. - Great content is either helpful or resonates emotionally with its audience. - Enterprise marketing is no different in this regard. B2B buyers are humans, too. - Find a niche by being different. Different mediums work for different people. - Spend more time and energy focusing on your strengths than fixing your weaknesses.   Bio Camille Ricketts is the Head of Marketing for Notion. She has previously served as the Head of Content and Marketing at First Round Capital, Content Manager at Kiva, and Communications Manager at Tesla Motors. Camille is a graduate of Stanford University with a BA in History.  --- Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.