Doing More With Less Data With Melinda Han Williams, Chief Data Scientist at Dstillery
Marketing Trends - A podcast by Mission - Wednesdays
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With data restrictions becoming more prevalent, how can advertisers reach customers without first party data? Melinda Han Williams, Chief Data Scientist at Dstillery, claims that successful advertising can be done without any form of ID. Listen to hear more about AI marketing strategies and reaching consumers through a comfortable privacy setting.