How Red Bull and GoPro Became Legendary Brands with Paul Crandell Board of Directors, KindHumans

Red Bull and GoPro are names we've all heard of, but their approach to marketing is anything but typical. High-energy, extreme sports campaigns have made these products household names and broke the advertising mold. With us today is Paul Crandell, one of the marketing legends behind the explosive growth of these two powerhouse brands.