Improving Customer Loyalty through Rewards Programs with Leslie McNamara, Managing Director & CMO, Citi Retail Services

Rewards programs can shape consumer behavior, increase customer loyalty, grow revenue, and improve customer satisfaction. But effectively implementing a successful rewards program is much easier said than done. To find out more about the best practices in this important field, we spoke with Leslie McNamara, Managing Director & CMO of Citi Retail Services. On this episode, she talks about why payment and rewards programs are so effective, how to effectively plan and execute them, what the future will hold for such programs, and much more.   Links: Full Notes & Quotes: http://bit.ly/2qG63AN Leslie’s LinkedIn: linkedin.com/in/lesliemcnamara  Citi Retail Services: citiretailservices.com/   3 Key Takeaways: - Customer payment and customer loyalty programs allow you to make in-person shopping a more data-rich environment and help you be more effective with your targeting and promotions. - Integrating your in-person and online shopping experiences is essential for an effective payment and rewards system, and will create a more cohesive brand experience. - Sales reps form the front lines and determine much of how your brand will be perceived. They need to be highly educated when it comes to payment and loyalty programs.   --- Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.