Lessons Learned from Working with Jeff Bezos and What It Means To Be Customer-Obsessed with Jaleh Bisharat (Part 1)

Jaleh Bisharat is the Founder and CEO of NakedPoppy. In her career as a marketer, Jaleh has served as the CMO of Eventbrite, and a marketing VP for Amazon, Jawbone, and OpenTable. In part one of our interview with Jaleh, she discusses what she learned working with Jeff Bezos, how to be customer-obsessed, and best practices for conducting effective market research. 3:00 - Lessons learned from working with Jeff Bezos. 5:10 - What it means to truly be customer-obsessed. 7:45 - Jaleh discusses the importance of delighting customers. 10:55 - How to fail well. 14:50 - The relative value of ideas vs. execution. 15:48 - Jaleh’s experience at OpenTable and what it took to break out from the competition. 26:30 - The importance of being able to finish your customers’ sentences. 30:15 - Best practices for conducting effective market research. Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.