Lessons Learned from Working with Jeff Bezos and What It Means To Be Customer-Obsessed with Jaleh Bisharat (Part 2)

Jaleh Bisharat is the Founder and CEO of NakedPoppy. In her career as a marketer, Jaleh has served as the CMO of Eventbrite, and a marketing VP for Amazon, Jawbone, and OpenTable. In part 2, Jaleh discusses why she decided to not use a Powerpoint deck when pitching NakedPoppy, the best way to build a great team, and what it takes to be a great CMO. 3:30 - Why NakedPoppy decided not to use a Powerpoint deck when pitching their company to VC funds. 8:45 - How to build a team that complements your strengths. 11:30 - The three questions you need to ask to build an effective culture. 16:00 - The best way to hire great employees. 23:40 - The essential skills for becoming a great CMO. 25:50 - Why you should talk to customers one at a time. Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.