Marketing Tips, Tricks, and Tactics with Amanda Malko, CMO at G2

Amanda Malko, CMO at G2, is an ambassador for marketing and brings clarity and enthusiasm to the craft that shows thoughtfulness. Now she tackles the challenge of marketing to software developers and crafting the best customer experience. She outlines some surveying best practices and dives into some of the ocean of MarTech tools and uses. Finally, she gives some quick and easy tool testing guidelines as well as some good AB testing guidelines.