Quantitative Thinking with Tim O'Connor

Should all marketers be quants? Tim O'Connor has suggested that the answer to that question is "yes." Tim is the Senior Vice President of Marketing at Excelligence and the CEO of LifeCubby, one of their subsidiaries. Tim has also served as a Marketing VP at Siemens and Unisource Worldwide. On this episode, Tim talks all about quantitative marketing, and explains why he believes that every marketer should have an understanding of basic quantitative tools and methods. He identifies some common gaps in marketers' knowledge, and explains how marketers can be more rigorous in how they analyze problems. For full notes and show notes, click here. Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.