Realizing the Future of AI-Enabled Marketing with Vijay Chittoor, Co-Founder & CEO of Blueshift

Artificial intelligence is a technology that is exciting to some and frightening to others. According to Vijay Chittoor, Co-Founder and CEO of Blueshift, AI has the power to help marketers scale their decisions and increase their influence, if leveraged correctly. In this interview, Vijay talks about the best ways for marketers to utilize AI, why they should take a customer-centric rather than a channel-centric approach, and much more.