Taking on Goliath with Daniel Rodriguez, Head of Marketing at Alyce

Taking on a larger and older competitor can be intimidating. They have more people, money, and resources to throw at you and try to knock you out. But with the right strategy, it is possible. On this episode of Marketing Trends, we talked to Daniel Rodriguez to find out how. Daniel is the Head of Marketing at Alyce. Previously, he served as the VP of Seismic, where he helped it eclipse, and eventually acquire, the previous market leader.