Content discovery & Native advertising with Andrey Kravchenko from Taboola.com

Taboola.com is the leading content discovery platform, connecting readers with the stories they love.  They work with hundreds of publishers and brands to surface their content on their network of 22 billion Pageviews per month. Today on Marketing Unfiltered, Judy Shalom and KJ Rocker are joined by Andrey Kravchenko to discuss what sets Taboola apart from their competitors. Andrey shares that one of the things that sets Taboola apart is their focus on delivering quality traffic to advertisers. He advises advertisers to keep two things in mind when advertising on Taboola: their goals and target audience.Finally, Kravchenko offers some tips on how to get the most out of Taboola's platform. He suggests using the demographic targeting options to laser-focus on your ideal customer, and utilizing the Optimizer to automatically adjust your bidding based on whether users are engaging with your ad. By following these tips, advertisers can maximize their chances of success on Taboola.com.Tune in now and enjoy another smashing episode!If you would like to support us, a great way to do so is to leave a rating or review on your podcast platform of choice, thank you!Links to the resources:https://www.taboola.com https://www.linkedin.com/in/imkjrocker/https://www.kjrocker.com/https://www.linkedin.com/in/judyshalom/https://www.judyshalom.com/https://www.linkedin.com/in/akravch/https://www.facebook.com/groups/marketingunfilteredhttps://www.linkedin.com/company/marketing-unfiltered/https://www.instagram.com/marketingunfiltered/