Creating a Pathway to Purchase: Web Strategy 201 (Episode 148)
Marketing Without the Marketing - A podcast by Michael Boezi
What happens when a visitor arrives at your site? Do you have a pathway set up to guide them from that first visit through dozens of points of contact until they become a customer? If this isn't all set up in advance - Web, blog, social, email, and online store - there's little point in getting traffic to your site.
