SEO Is About More Than Just Google (Episode 136)
Marketing Without the Marketing - A podcast by Michael Boezi
People are at the heart of your SEO efforts. So let's look past the keywords, page rank, and site traffic for a second and focus on the real point of SEO - connecting with your potential customers. SEO is about building the apparatus to find the people who are already out there asking for your help - and the pathway to deliver that help.