Social Media Is a Waste of Time Without a Content Strategy (Episode 105)

Marketing Without the Marketing - A podcast by Michael Boezi

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If your plan is just to start "getting the word out there" by posting to Facebook or Twitter - stop now. The outcomes will never be worth the time you put into it. You need a complete content strategy in order to make social media worthwhile. Here's a simple way to adjust your approach - and the three advantages to doing so.