Soft-Touch Marketing Is More Effective (Episode 103)
Marketing Without the Marketing - A podcast by Michael Boezi
Marketing often feels "icky" to small business owners, solo entrepreneurs, authors, and other creatives. When you ARE your brand, you don't want to be a self-promoter. Soft-touch marketing is the answer - not only does it feel better, but in light of today's consumer behavior, it's also more effective too.
