From Concept to Mic: Building Your Podcast Brand with Robb Conlon

We dive into the collaborative spirit of podcasting with insights from Robb Conlan. Emphasizing the importance of a niche focus, Robb dispels the myth of an oversaturated market, encouraging long-term commitment and strategic marketing for podcast growth. Key discussion points include common mistakes to avoid, the significance of a dedicated audience, and an optimistic outlook for podcasting's future. Robb Conlan shares his advice for both budding and seasoned podcasters looking to make a significant impact in the audio space.Chapters:00:00:00 - Kickoff: Introducing Robb Conlon of Westport Studios00:00:43 - Uniting Podcasters: The Strength of Collaboration00:02:45 - Embarking on Your Podcast Journey: Insider Tips00:06:41 - Shattering Myths: Finding Your Space in a "Full" Market00:10:16 - Staying the Course: The Impact of Consistency in Podcasting00:16:33 - Podcasts as Marketing Powerhouses: Strategic Insights00:17:03 - Navigating Common Hurdles: Practical Solutions for Podcasters00:25:48 - Future Forward: Where is Podcasting Heading Next?00:28:44 - Closing Thoughts: Robb's Final Nuggets of WisdomLinks And Resources:Westport StudiosRobb Conlon on LinkedInHector Santiesteban LinkedInHector Santiesteban TwitterThanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!